Commitments of the brand
Our mission is to offer unique, trendy,
and sustainable products, always at a fair price.
Our environmental commitments
Focusing on the lifespan of our products
From the beginning, Binocle has promoted the repairability of its glasses rather than overconsumption. The goal is to allow our customers to keep their products for as long as possible.
This is achievable thanks to ultra-durable materials, even almost unbreakable ones. With our Binocle Extreme range, the temples and lenses are detachable, allowing for the replacement of individual parts instead of the entire product.
Reducing our carbon footprint
Let’s be honest, yes, we make plastic glasses! On average, a Binocle represents approximately 1 kg of CO₂ emissions. For a long time, we’ve been searching for solutions to reduce this ecological impact.
The solution? Creating carbon capture sinks by purchasing trees in sustainably managed forests with the company Ecotree.
309 g of CO₂ / glasses
250 g of CO₂ / glasses
468 g of CO₂ / glasses
34 g of CO₂ / glasses
Using recycled materials
Since 2020, our goal has been to incorporate more and more recycled or less polluting materials.
In our acetate eyewear ranges, we have successfully integrated eco-acetate and recycled acetate.
For our Binocle Extreme models, we use classic polycarbonate. Why not recycled? Believe it or not, we tried!
The result? Glasses that were too fragile, of lower quality, and especially less durable.
The pouches for our Binocle glasses are made from recycled PET derived from plastic bottles.
Recycling our raw materials
Unfortunately, sometimes it’s not possible to repair. That’s why we look for solutions to give our Binocle glasses a second life, transforming them into useful everyday objects like shopping cart tokens.
Raising awareness among our employees
Our responsible approach involves the design and composition of our products, but also small daily actions that are equally important: refurbished IT equipment, waste sorting, moderate use of air conditioning, etc.
Our social commitments
Encouraging Binoclards to recycle
In collaboration with barber shops La Barbe de Papa, we’ve installed collection bins for glasses.
Once all the glasses are collected, the recycled glasses brand Comeback retrieves them and sells them at a lower cost. This initiative helps create a circular economy and makes glasses even more accessible.
Reducing waste
Sometimes we receive products with micro-defects, invisible to the naked eye. For a long time, we stored them without knowing what to do, thinking selling them wasn’t an option.
But why not? As part of an eco-responsible initiative, we eventually created the Outlet, offering almost-perfect glasses at even lower prices.
Involving our customers
As explained, we reduce the carbon footprint of each pair of glasses sold by purchasing trees. The goal was to achieve carbon neutrality.
What if we bought even more trees? We invite our customers to participate in creating these carbon capture sinks (0.05 € per pair of glasses). The goal is to raise awareness among our customers and strengthen our convictions.
Our solidarity commitments
Green Friday
You’ve probably heard of Black Friday? Well, we’ve decided not to follow that trend of rock-bottom prices. We believe our glasses are sold at a fair price all year round.
10% of the revenue from this day is donated to the Green Friday association.
If you’re looking for something cheaper than cheap, you can check out our Outlet with prices up to 40% off all year round.
Octobre Rose
Each year, our website takes on the colors of Octobre Rose to raise awareness among our customers about breast cancer. We offer a keychain where each person can donate any amount they wish. The entire amount is donated to the Ma Parenthèse association.
Movember
Each year, our website also gets a mustache in November for Movember.
This charity organization focuses on men’s health. The principle is the same: a keychain is offered with a donation of your choice. All funds raised are donated directly to Movember.