Reducing our ecological impact
Carbon footprint
Put simply, the carbon footprint represents the amount of CO₂ released in the creation of a Binocle.
It is materialized by calculating the impact of each stage of production from the offices to manufacturing to arriving at your home. It also varies according to the composition of the product.
At Binocle, we use stainless steel, acetate and polycarbonate.
309 g of CO₂ / lunettes
250 g of CO₂ / lunettes
468 g of CO₂ / lunettes
34 g of CO₂ / lunettes
=
1 061 G of CO₂
Creating carbon sinks
Together with all the members of the Binocle team, we looked for sustainable solutions to reduce the ecological impact of our eyewear.
The solution? Ecotree! A player that allows us to participate in the growth of sustainable forests in France.
Every year, we buy trees to capture CO₂ and thus neutralize the carbon emissions of our own activity.
On average, we buy between 70 and 80 trees a year. This figure is calculated according to the number of glasses sold.
Capturing the trees
To make it more meaningful to you, let's relate it to a tree. The trees we buy are red oak and douglas fir planted in French eco-managed forests, scheduled to be harvested in 50 years' time. They will be used to create furniture and structural timber.
=
captured on average
per year
with a reduced impact on his entire life
invested per eyewear
sold
captured on average
per year
with a reduced impact on his entire life
invested per
eyewear sold
Yes, our brand already reduces for your Binocle, but we're offering to double the stake so that we can buy twice as many trees. Why do this? Today, our brand is carbon neutral, and our goal for tomorrow is to continue creating carbon capture sinks.
?
Every year, we neutralize the impact of each eyewear sold by buying trees from eco-managed forests.
Why not double down by offering our binoculars the chance to neutralize their purchase themselves? We could buy even more trees 😱
Hey, one day we'll actually have Binocle forests! 😏
